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Our Story

Fine jewelry, done right

We think it’s time to shake up fine jewelry, it’s an old-school industry filled with brands who put profit over people and the bottom line over everything.

So we’re changing the game by building a brand centered on sustainable manufacturing, fairer-than-fair wages and exceptional quality. We’re choosing to do it right so we can give you jewelry you’ll actually want to wear without having to compromise.

Here’s to doing things right.

More gold, less markup

We don’t do middleman markups.  We simply don’t believe that they’re the best way to bring you the best product. We’re strictly a direct-to-consumer brand meaning we cut out all the unnecessary markup, without sacrificing on quality and pass on the savings to you.

Style not trends

We’re inspired by the people who wear our pieces and we thoughtfully design our pieces to fit right into your busy schedules. Every piece is painstakingly perfected to be worthy of your OOTDs whether you live in your pieces or rotate them everyday – so go ahead, wear them everywhere.