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Our Story

Fine jewelry, done right

We think it’s time to shake up fine jewelry, it’s an old-school industry filled with brands who put profit over people and the bottom line over everything.

So we’re changing the game by building a brand centered on exceptional quality , fairer-than-fair wages and sustainable manufacturing. We’re choosing to do it right so we can give you jewelry you’ll actually want to wear without having to compromise.

Here’s to doing things right.

More gold, less markups

We don’t do middleman markups. We simply don’t believe that they’re the best way to bring you the best product. We’re strictly a direct-to-consumer brand meaning we cut out the unnecessary 8-10 times markup traditional retail charges and pass on the savings to you – all without sacrificing on quality.

Style not trends

We’re inspired by the people who wear our pieces and we thoughtfully design our pieces to fit right into your busy schedules. Every piece is painstakingly perfected to be worthy of your OOTDs whether you live in your pieces or rotate them everyday – so go ahead, wear them everywhere.

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